Femininity is portrayed through out this advertisement as being skinny. The add uses many tricks and techniques to intrigue its target audience (women) and make them purchase their product.
Everything in this add is perfect. The women's hand... Look at her nails, they are perfectly manicured. The way the women holds the glass is portraying women as to be prefect. The add is saying that women should value their weight and be prefect. This advertisement is basically telling women that they want and have to be skinny to fit in and be feminine. They say in the advertisement, "Simply open the can... and you have a nutritionally sound, low- calorie meal ready to drink..." This wording is in a way portraying women as either lazy or busy, and that they have no time to make themselves a healthy and fresh meal or simply can't be bothered. The advertisement uses the words; convenient, safely, delicious, pleasing, appetite satisfaction and nutritional, to trick and intrigue their consumers into purchasing their product. The advertisement is assuming that women are busy and have no time to look after themselves properly.
Femininity is portrayed in this advertisement as being perfect, valuing weight and being busy all of the time. It is portrayed in a negative light and is very stereotypical towards femininity.
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